Eight Ways to Scale Your Business with BPO


Business process outsourcing (BPO) and scaling a business Eight ways to scale your business with BPOgo hand in hand when companies want to grow and expand. Scale-ups provide opportunities for better productivity, more jobs, and an increase in revenue. BPO is one of the best ways to scale your business, as it helps companies scale with minimal overhead costs and effort.

Below are eight ways you can scale your business using BPO.


Administrative work is an essential company function. It keeps businesses running smoothly from one day to the next. However, some companies grow beyond the capacity to handle administrative responsibilities themselves.

You should consider outsourcing your administrative department to a BPO company with the expertise to handle the workload and required tasks. Hiring an external party to manage the day-to-day clerical duties allows your employees to focus on other aspects of the business to help you grow.


Many website visitors aren’t ready to commit to companies’ products or services. That means increasing your sales and profits requires optimizing conversions. If you’re unsatisfied with your analytics showing traffic to your website without gaining new customers, boost your conversion rate with an experienced marketing team.

You can outsource an entire marketing department with the expertise to use product reviews, social media platforms, and other methods of turning leads into paying customers. Instead of wasting money and time on ineffective solutions, your BPO company can implement proven strategies tailored to your business’s needs and goals.

Customer Service

Customer service is the backbone of an efficient and successful company. Responding to inquiries and returning phone calls isn’t enough to attract and retain customers. You must prioritize each person you speak to so they remain loyal to your company. One bad experience is all it can take to lose someone’s business.

Your outsourced customer service department can run 24/7. By offering availability any time or day of the week, your customers will feel like you care about them. Knowing they can call and speak to a live person whenever they want establishes trust and builds a solid relationship.

Outsourcing your customer service department gives your receptionist and other employees a break. A customer-facing function requires skill and experience. When you hire a BPO company, your customers will receive quality customer service and ongoing communication from a dedicated team.

Lead Generation

Lead generation is more complicated than people realize. It is a time-consuming and technical process. Failing to secure quality leads and convert them into actual customers affects how far you can go in scaling your business.

You might think you can save money with in-house lead generation. However, you must consider the trickle-down costs you might incur. When you outsource lead generation, you don’t have to pay a sales team or buy the office equipment they need to do their jobs. The BPO company can handle all of that and generate viable leads.

Income Stream Automation

Creating income streams to keep your business running and take it to the next level is challenging while juggling multiple clients and projects. Multi-tasking doesn’t produce results. You can’t be the content creator, employee trainer, operations manager, and business promoter without letting details fall through the cracks or completing tasks less efficiently.

Automation eliminates errors, boosts efficiency, and encourages revenue generation. You can spend your time on the responsibilities most vital to operations instead of worrying about menial or time-consuming projects.


Analyzing and ordering inventory is tedious. Although essential to your business, inventory isn’t something you or your employees should manage.

Errors can lead to serious issues, causing customers to do business with someone else. The problem spills over into other aspects of your company, preventing you from growing.

An outsourced inventory and fulfillment center can handle every detail of your inventory and streamline the process.

Content Marketing

Attracting your target audience and forging a connection is essential to content marketing. You must know how to reach the customers likely to use your product or service. Expanding your reach and scaling your business can be an uphill battle if you don’t know the right strategies.

A BPO company can provide the content marketing team you need to create content that will attract visitors to your website, social media accounts, and other platforms. Informative and interesting content can generate quality leads and bring in new customers, increasing your revenue. Financial Analysis Some business owners can’t afford to hire a chief financial officer (CFO). They often handle the analysis themselves or hand the task to an administrator. However, that prevents you from managing the most critical aspects of your business to scale your company. It also creates the risk of significant errors that negatively affect your finances.

Consider outsourcing the analysis to people accomplished in financial analysis to mitigate your risks and foresee potential financial issues before they arise. You can create an advanced plan to save your business from financial ruin.

Learn More About BPO to Scale Your Business

Outsourcing is beneficial for many reasons. One of the primary benefits is scalability. At Peak Outsourcing, we have over a decade of experience helping our customers maintain daily operations, generate revenue, and grow their businesses. Call 833-831-7325 or contact us online now to learn more about our outsourcing services and what we can do for you.

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Is Business Process Outsourcing Right for Your Business?

Your company may benefit from outsourcing certain functionality that you currently perform in-house. The resulting benefits can transform the way you do business and provide a greater focus on your core business functions.  Submit a contact form or call Peak Outsourcing today at 1-833-831-7325 to discuss how our team can help you achieve your goals.

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Patrick Freking
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Patrick Freking


Pat has built a long and varied career across multiple areas. He graduated with a BS in Finance from Arizona State University and got his start in the business world as a healthcare consultant for some of the largest hospitals in the world, including St. Luke’s Episcopal in Houston, TX and Brigham and Women’s Hospital in Boston, MA.

Pat then ventured into the banking industry, gaining vast knowledge of all facets of commercial and retail lending. Following this, Pat built on his depth of sales skills and worked as an enterprise representative, selling Oracle applications and software implementations to Fortune 500 companies, as well as he had the opportunity to represent an accounting firm focused on the implementation of Sarbanes Oxley regulations.

In 2004, Pat started his own real estate development and management company. Over the years he developed and managed multiple commercial properties throughout Arizona and Texas. It was then that Pat sought out the resources of third party outsourcers for many support functions of his business and grew to understand how important these operations were to the success of his own company.

Pat believes the key to his success has been choosing to build his businesses with strong partners. “The one thing I am certain of is that businesses are only as solid as the teams that build them. You have to trust and genuinely believe in the people you put in front of your customers. It’s my commitment that Peak’s partnership with your business will be one you can depend on”.