Five Benefits Of Blog Outsourcing To A BPO Company

Blogging is essential to businesses in today’s technological world. It attracts and engages your target audience while increasing traffic to your website and promoting your brand.

However, many companies don’t spend the necessary time to create and upload informative and compelling blog posts. After completing other tasks, business owners write a quick post without much thought. Or they end the day without blogging about their product or service, assuming it won’t matter much.

The benefits of blog outsourcing to a business process outsourcing (BPO) Five benefits of outsourcing your blog to a BPO companycompany start with saving you time, money, effort, and headaches. You can focus more on daily operations by allowing an experienced professional to take over.

Here are the five primary benefits of blog outsourcing to a BPO company.

Maintain a Publishing Schedule

Growing a business requires hiring new employees and delegating various responsibilities. However, many business owners forget about blogging. It is often at the bottom of a priorities list. The problem is that blog posts are as necessary as other aspects of operations.

Blogs are successful when posts appear regularly with high-quality and engaging material. A BPO specialist can publish content on a schedule to ensure your blog is consistent. They keep traffic flowing to your website by constantly engaging your target audience.

Save Time

You can erase blogging from your to-do list when you hire a BPO company to take over. If one of your in-house employees manages the blog, hiring a BPO company will free up their time to focus on more important responsibilities.

Running a business is complicated. It requires overseeing multiple departments and tasks. However, when you outsource your blogging, that’s one less job you have to worry about. An experienced professional doesn’t need much guidance from you. You only need to inform them of what you want in a blog and let them run with it.


You might worry about the additional expense of hiring a BPO company. Many business owners believe hiring an in-house blogger will save them money. However, employing a full-time writer requires providing an hourly or salary wage, healthcare coverage, and benefits. You might also have to purchase a desk and office equipment.

When you outsource to a BPO company, all of those expenses that come with an in-house writer go away. The professionals you hire already have dedicated workstations and the necessary equipment to do their jobs. Instead of hiring and training an employee, you save money by allowing an experienced blogger to do what they already know how to do.

Find the Skills You Need

Writing might not come easy to you despite your other talents as a business owner. Struggling to create engaging content is common when blogging is handled in-house. When you outsource your blog, you get a team of skilled writers who are familiar with the aspects of a successful blog, such as:

  • Engaging titles and effective wording in the body of the blog to keep readers engaged and inform them about your company
  • Using the right keywords and phrases to reach a wider audience
  • Staying up to date with trends
  • Creating exciting content to keep visitors on the page longer and drive traffic to other parts of the website

Minimal Oversight

Outsourcing your blog might seem like more work than is necessary. Someone else does the writing for you, but they must understand your industry, goals, brand, and other aspects of your company to create effective content. That means you must provide clear instructions on what you’re looking for when you hire a BPO company. Typically, many business owners decide against outsourcing because they believe it will require more work for them.

However, outsourcing comes with minimal oversight. You must communicate exactly what you want out of your blog when you initially hire a BPO company. You should also check in regularly to ensure the bloggers maintain your company’s voice.

Other than that, you don’t have to worry about managing your blog. One of the benefits of blog outsourcing is that BPO specialists can simply follow instructions and use their extensive knowledge to publish the types of blogs you’re looking for without constantly reaching out to you for direction.

Get Help with Your Blog

Blogging has never been easier with the availability of outsourcing solutions. Hiring a BPO company to manage your blog can expand your online presence and increase customer engagement.

At Peak Outsourcing, our team of experienced and skilled bloggers can publish premium content to help promote your business and boost your customer base. If you want to learn more about how we can help with your blog or the other BPO services we offer, call 833-831-7325 or contact us online today.

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Your company may benefit from outsourcing certain functionality that you currently perform in-house. The resulting benefits can transform the way you do business and provide a greater focus on your core business functions.  Submit a contact form or call Peak Outsourcing today at 1-833-831-7325 to discuss how our team can help you achieve your goals.

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Patrick Freking
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Patrick Freking


Pat has built a long and varied career across multiple areas. He graduated with a BS in Finance from Arizona State University and got his start in the business world as a healthcare consultant for some of the largest hospitals in the world, including St. Luke’s Episcopal in Houston, TX and Brigham and Women’s Hospital in Boston, MA.

Pat then ventured into the banking industry, gaining vast knowledge of all facets of commercial and retail lending. Following this, Pat built on his depth of sales skills and worked as an enterprise representative, selling Oracle applications and software implementations to Fortune 500 companies, as well as he had the opportunity to represent an accounting firm focused on the implementation of Sarbanes Oxley regulations.

In 2004, Pat started his own real estate development and management company. Over the years he developed and managed multiple commercial properties throughout Arizona and Texas. It was then that Pat sought out the resources of third party outsourcers for many support functions of his business and grew to understand how important these operations were to the success of his own company.

Pat believes the key to his success has been choosing to build his businesses with strong partners. “The one thing I am certain of is that businesses are only as solid as the teams that build them. You have to trust and genuinely believe in the people you put in front of your customers. It’s my commitment that Peak’s partnership with your business will be one you can depend on”.