Outsourcing Content Writing: How a BPO Can Improve Your Business


BPO and outsourcing got their start with data centers and large computer systems. A more streamlined and technological approach is replacing the traditional method. Artificial intelligence is more prominent and allows machines to complete outsourcing projects. However, outsourcing is beneficial for the same reasons now as it was before. It provides more efficiency and cuts down on costs. Because our job is to get you the best resources possible, we conduct thorough research into which groups can create the high-ranking content you need. One of the benefits of outsourcing content writing is that it lets you use experts who know what they’re doing. This makes sure your writing is good, interesting, and related to what you need, making everything work better overall.

Increase Traffic with Concise Content

Specialized content can benefit outsourcing businesses in multiple ways, such as:

  • Ranking higher in search results
  • Increasing the customer’s trust in the business
  • Creating a connection with the audience
  • Communicating the benefits and value of hiring the company
  • Convincing prospective clients of the company’s expertise in a specific field

content-writerOutsourcing content creators allow you to focus on your strengths and run your business without worrying about content and copy. Instead of spending your day on tasks you’re inexperienced in completing, someone else can take care of them, so you have time to handle day-to-day operations.

The professional content creators you contract will research high-ranking keywords and utilize them in the copy they write for your business. These keywords can increase your company’s search ranking and generate more website traffic. They can also help your business reach the right people who will likely contact you for your services or products.

Using long-term specialized content also safeguards your company when search engines like Google change their algorithms.

The Benefits of Outsourcing Content Creation

You invest in the future of your business by outsourcing content creators. Although giving a third party the responsibility to write content might be stressful, it can save you time and money and help grow your business.

The most significant advantages of outsourcing content creation include:

  • Cost-effective – You cut costs by outsourcing projects instead of employing someone full-time. Typically, full-time staff and temporary workers require training to complete their jobs. Outsourced specialists already have the necessary experience and training to start working immediately. You have money to spend on office equipment and other valuable assets by freeing up your budget through outsourcing.
  • Faster turnaround – Hiring someone in-house for content creation means they have limited time to take on projects. They must focus their efforts on one task at a time. Outsourcing allows a third party with multiple writers to work on multiple projects simultaneously. It also improves turnaround time since more people are available to complete these projects.
  • Experience – Focusing on hiring someone best suited for the job is vital. When you outsource, the professionals you engage already know what they need to do and how to do it. Outsourced content creators stay updated on practices and trends, so businesses remain relevant in their industries.
  • Higher return on investment – Your business will receive more online traffic, leads, and engaged readers when you outsource to a professional content creator. You can maintain better visibility online and get your website in front of potential customers by hiring outsourced partners.
  • Content marketing strategies – Outsourcing helps you create or improve your marketing strategies. Content creators have extensive industry experience and knowledge, giving them the tools to develop appropriate content for your business.
  • More reach – Outsourced content creators know the ins and outs of social media. They can use various platforms to increase your visibility, draw more people to your website, and convince readers to hire you or use your products.
  • Range of content – When you outsource your content to a third party, it allows more freedom and creativity. Content creators can use different types of content to determine which works best for your business. They can stay on trend and consistently change strategies based on best practices.
  • Eliminate burnout – Handling the content for your business can be tedious. It takes you away from other essential tasks and might lead to burnout. Outsourcing lets you get back to the parts of your business you find exciting. When someone else takes over content creation, you’re more productive and happier running your business. 

Contact Peak Outsourcing Today

Peak Outsourcing has helped clients take their businesses to the next level since 2011. We stay current on the most effective strategies to target a wider audience and get content in front of potential customers. When you hire us, our team tailors our services to meet your company’s unique needs.

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Is Business Process Outsourcing Right for Your Business?

Your company may benefit from outsourcing certain functionality that you currently perform in-house. The resulting benefits can transform the way you do business and provide a greater focus on your core business functions.  Submit a contact form or call Peak Outsourcing today at 1-833-831-7325 to discuss how our team can help you achieve your goals.

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Patrick Freking
Connect with Patrick

Patrick Freking


Pat has built a long and varied career across multiple areas. He graduated with a BS in Finance from Arizona State University and got his start in the business world as a healthcare consultant for some of the largest hospitals in the world, including St. Luke’s Episcopal in Houston, TX and Brigham and Women’s Hospital in Boston, MA.

Pat then ventured into the banking industry, gaining vast knowledge of all facets of commercial and retail lending. Following this, Pat built on his depth of sales skills and worked as an enterprise representative, selling Oracle applications and software implementations to Fortune 500 companies, as well as he had the opportunity to represent an accounting firm focused on the implementation of Sarbanes Oxley regulations.

In 2004, Pat started his own real estate development and management company. Over the years he developed and managed multiple commercial properties throughout Arizona and Texas. It was then that Pat sought out the resources of third party outsourcers for many support functions of his business and grew to understand how important these operations were to the success of his own company.

Pat believes the key to his success has been choosing to build his businesses with strong partners. “The one thing I am certain of is that businesses are only as solid as the teams that build them. You have to trust and genuinely believe in the people you put in front of your customers. It’s my commitment that Peak’s partnership with your business will be one you can depend on”.