How Artificial Intelligence (AI) Is Revolutionizing E-Commerce Outsourcing

Peak Outsourcing

January 15, 2025
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Despite the persistent presence of brick-and-mortar stores, some estimates suggest that 25 percent of all purchases are made online. This means the e-commerce sector will continue growing in the coming decades. However, a new technology on the e-commerce block holds promise for the future: artificial intelligence, better known as AI. There are currently countless misconceptions and unfounded fears about artificial intelligence in e-commerce. But it is a powerful tool that can – and will – revolutionize the sector for the better.

How AI Can Improve the Customer Experience

No e-commerce business owner can work 24 hours a day, 7 days a week, 365 days a year. AI tailored for the e-commerce industry, however, can always be available.

Some of the many ways that e-commerce can benefit from AI include:

  • Providing Automated Customer Support – Business owners can program AI for the live chatbots, so simple answers to customer questions are provided. This will ensure an appropriate expenditure of labor and resources.
  • Providing Personalized Customer Experiences – AI can analyze mountains of data in seconds and offer dedicated outputs to help you tailor your customer’s experience. AI can be programmed for anything from creating personalized emails to product recommendations, all with a few clicks of the mouse.
  • Providing Predictive Analytics – Have you ever wondered what your customers’ next move would be – what they’d purchase next, what they’d be interested in discovering more about, and what they’ll be reinvesting in for the future? AI can provide these predictive analytics using extant data, which will help you make informed advertising decisions now and in the future.

The Benefits of AI for Your E-Commerce Business

Despite the misconceptions surrounding artificial intelligence in e-commerce, it provides many benefits to e-commerce businesses, including:

  • Streamlined Operations – A business that can run efficiently can turn a profit. Letting AI handle the menial tasks will free up you and your employees to keep the focus on the work at hand. Moreover, letting AI do menial tasks will keep labor costs down.
  • Informed Business Decision Making – With AI analyzing your data, the output will allow you, as the e-commerce owner, to make informed business decisions. You’ll see what your customers do on your site—what they’re purchasing, researching, and avoiding. This will help you tailor your advertising and marketing accordingly. You won’t waste time “spinning your wheels” on things the company doesn’t need.
  • Personalized Customer ExperiencesA “seen” customer is a happy customer. Customers want to feel like “one in a million,” not “one of a million”—even if they are the latter and not the former. AI will analyze your customers’ website experience and deliver the personalized experience they deserve.

What Should E-Commerce Businesses Consider Before Partnering with an AI Outsourcing Company?

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There are countless AI companies in the United States and abroad. For this reason, deciding which one to partner with can feel overwhelming. However, some factors should be considered before partnering with an AI outsourcing company.

  • Does the AI partner have quick integration capabilities? When you work with an AI outsourcing company, you’ll want a partner that can quickly integrate with your platform. There will, of course, be a “learning curve” on both parts. Still, integration should be as quick and seamless as possible.
  • Does the AI partner work with the latest technology? The AI partner you choose should be working with the best technology available. Companies that lag in technology or otherwise aren’t quick to adopt new and improved techniques are not companies that will work with your e-commerce business effectively. Moreover, your business should never partner with a business that requires an investment in the latest technology to keep up with the supply and demand.
  • Is the AI partner always improving? AI technology is always quickly and steadily improving, and the company you choose should be evolving with it. A day or two differences can put the partner behind for years. Your proposed partner company should be willing to adapt accordingly.
  • Is your AI partner willing to comply with local and international laws? Data compliance laws exist in the United States and worldwide. These protocols exist even for companies adopting AI. Your proposed AI partner must also be willing to comply with local and international laws regarding collecting and utilizing data. Your AI partner must have a robust safety protocol and agree never to abuse the data it collects.

Other Ways AI Can Be Used in E-Commerce Businesses

AI isn’t just limited to chatbots and data collection tools. There are other ways AI can be used in e-commerce businesses, including:

  • SEO, or search engine optimization, is a process that utilizes KWPs (keyword phrases) to make certain websites climb to the top of Google searches. This potentially allows for more visitors (and, consequently, more customers). You can deploy AI to collect data on effective KWPs, which will help your e-commerce business deploy an effective digital marketing plan.
  • Like predictive marketing, sales forecasting can help you determine what will and won’t work for your e-commerce business now and in the future. Businesses like yours can also use AI to analyze “big data” and compress it into usable, actionable reports.
  • Gone are the days when a whole section of your business was dedicated to maintaining and keeping track of inventory. AI can take control of your e-commerce business’s inventory management. You’ll never be at a loss for what you do and don’t need. You’ll never have an overage or a shortage, which will keep you and your customers happy.

Undoubtedly, it’s hard to overstate AI’s potential power. However, proper integration can seem overwhelming, especially to an e-commerce business owner who’s never considered it. That’s where Peak Outsourcing comes in. We’re not just a BPO provider. Our company specializes in integrating people, culture, and performance in every outsourcing solution we provide to our clients, no matter their needs. We provide e-commerce outsourcing services to businesses worldwide, so contact us today to see what we can do for you.

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